One Second

One second is the time you have to impress visitors to your website before yawn . . . click . . . your site is gone . . . and they’re on to the next one. Information overload is constant, and our minds have created incredibly strong filters for recognizing poorly-designed information. Your site has to give them something better. In one seconds. Anyone can take some pictures and text, stick them in a template, and slap it on the web. But is this what you want for your business? Believe it or not, there are principles of design, aesthetics, usability, and functionality that dramatically increase the chances of a user finding your site appealing—and actually hanging around long enough to learn more about your business. Intuitively, most people know this.